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The art of the action

Various promotions advertising and art can be priniti randomly for the paranormal or issued for them intentionally.

A mysterious and mystical theme attracts people's attention so it can be used to attract the audience.

Here are various advertising companies for products, individuals, media, and various hudojestvennye installation, objects, land art (from the English. land art — landscape-art) and the like. This category can also be considered Museum pieces.

Also this category can be attributed to viral advertising (viral marketing). Products, services, movies, and more is touted by bright, eye-catching moves. This can be a video with such content that they want to share with friends and colleagues. Maybe a flash mob, a kind of street action that attracts attention.

Often used move, when you first start the movie or the action, attracting attention and collecting thousands of views, its intriguing content, but when "passions" most high, starts the sequel with the advertising content.

Very often, the compilation of such advertising attracted high-level professionals, so well-composed "forgeries" it is difficult to distinguish from the real thing and they had a long walk on the Internet as separate from the advertising component, "authentic" footage.

Alternate Reality Games (the alternate reality games, sometimes game-changing reality) is an interactive narrative game elements, using as a platform the real world. Some are secretive for such manifestations (puzzles, actors, the transmission of information and text) can be mistaken for something paranormal.

One of the basic principles ARG — TINAG (in English, This is not a game — "This is not a game"). This principle requires that the game not behave like a game: for example, the telephone numbers referred to in the game, should really exist. Participants do not receive a special play space or an explicit list of rules. The creators and managers of ARG behind the curtain, their very existence till the end is in question. In question to the end must be and slot action that differentiates ARG from a similar phenomenon — the urban role-playing games, where players know exactly what game they are involved. Participants ARG comprehend the rules gradually, through trial and error.

The course of the games in the alternate reality is controlled directly by the game developers. Players interact directly with characters in the game through communication in the network, helping them to solve various problems and puzzles. Although the basic platform of these games is the Internet, often pass ARG to the real world. For example, players can offer to meet in a certain place to get any information, transmitting information including using actors.

Translated by «Yandex.Translator»

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